Case Study: Grow Traffic
There is a lot of free traffic searching through search engines like Google, Yahoo and Bing across knowledge sites for information without any loyalty to brand. We refer to these as “information stage searches” and “non- branded inquiries”.
Most of these audiences have not yet decided on the brands they prefer, nor made any purchase decisions. This realm is the best opportunity to increase your brand awareness and attract new customers, whether for leads, product purchases, services, or any other goal.
We leveraged Quora, a free information hub, and placed ads against the most relevant topics to drive traffic back to our site and increase purchases.
Traffic to the site increased by 18%, and the click-through rate on the ads was twice that of Google, costing 90% less and resulting in 27% higher purchases.
Case Study: Grow Revenue
For companies in highly competitive spaces, they struggle to grow their year-over-year revenue and new customer acquisition and this is like the challenge the entertainment & media division had at Autodesk.
We conceptualized mining the tremendous traffic on YouTube to view product tutorials and videos and push it back to the website for sales and nurturing.
Using modern marketing technology, we were able to serve ads to customers who visited certain YouTube videos creating a pathway back to the site’s special deals.
We were able to grow website conversion (people who buy from visiting) +43% over our control test cell.
Case Study: Grow Leads
Growing leads for a pipeline can be challenging. If companies turn to lead aggregators, they are usually charged a premium to deliver high- priced bulk leads that are usually low quality.
By working with your videos, tutorials, social media posts and webinars, we can create effective lead conversion flow that is not only engaging, but higher potential.
In this program I tested a unique lead generation flow against the existing campaigns, which resulted in +40% increase in revenue, +22% increase in additional leads with significantly lower cost.
Case Study: Predictive Marketing Using AI
Through proprietary tracking technology, we noticed that customers were taking a long time to make their purchase decision (68-70 days) and we noticed them visiting a lot of support and troubleshooting pages during their website journey.
We developed an Al Chatbot that used customer intent flags to understand the topic the customer was looking for and bring them to the page on the website immediately.
We raised purchases 4x and cut the customer decision cycle down to 14 days. Onsite
engagement went up 109%!
Case Study: Re-Branding
Norton Mobile Security was a new launch from Symantec that was positioned to customers of desktop security software as an extension to protect their mobile devices.
The product didn’t do well with customers and through digital insights we surmised that customers felt they didn’t have a need for mobile device security software. Through product engagement data, what we did find was most customers engaged with a VPN feature the most.
We suggested re-positioning the product against its main product feature, thus renaming the product from Norton Mobile Security to Norton VPN.
Results in paid ad conversion rate and on social media were phenomenal and Symantec was able to capture 27% market share within 6 months of launch.
